OKCupid’s consumers are offended – very, very offended. Just ahead of the new year, the corporation made a radical improve to its policies, and now requires folks to use actual names rather of an OKCupid username, as before. The improve eradicates a single of the major differentiators among the relationship app and rivals like Tinder and Bumble, which have consumers log in by using Facebook in buy to use their actual title on their relationship profile.
Since the update, announced previous week, OKCupid’s app has been slammed with terrible critiques on the App Retailer. Above half the critiques (56.3%) for the month of December have only a single star – up from all-around a 3rd in November. That would give the app a dismal 2.2 star rating if only the critiques for the past month were being on display in the App Retailer. (Apple, nevertheless, now allows developers choose to not have their ratings reset when they start a new version OKC has chosen this alternative to preserve its 4.2 star rating rather.)
The corporation stated the reasoning guiding the improve in a cheeky blog publish which made pleasurable of the silly usernames folks have adopted on its internet site over the several years, like DoritoprincessXO, DaddyzPrincess29, StayingPawwsitive, Dootdootledootd0, Britney__Tears, laidback___stu, BigDaddyFlash916, and unicorn__jizz, for case in point. (OKC claimed these were being, in point, actual usernames folks experienced utilised on its service, but were being edited a little to secure people’s privateness.)
It also tied the switch to the stop of an era for usernames – noting that Intention just lately shut down for fantastic. The recommendation, essentially, was that probably the time for goofy on the net handles has finished as well.
These are not fantastic sufficient explanations for numerous of OKCupid’s consumers, and frankly, they are a bit dismissive as to why folks chose OKC in the to start with position.
As some reviewers have pointed out, the mixture of the actual title plan and OKC’s press into discovery by using characteristics that aims to locate nearby matches by shared pursuits – could indicate less privateness for its consumers.
Soon after all, armed with a title, age, image, and metropolis, it’s quite trivial these times to search for the individual in question by using Google or Facebook and locate out who they are, where by they operate, and where by they stay. Which is not data all relationship app consumers want to right away give out to folks who are normally strangers.
“Some of us desire the privateness of individual person names,” writes a single offended person, ‘UniqueTwain,’ in an App Retailer critique. “When it will come to my title I would desire someone get to know me and just check with. It’s not like I go to a social gathering with my nickname or a title badge or monogrammed clothes on. No, I have to talk to folks and get to know them and enable them tell me their title. Why should it be any unique on the net?”
Numerous some others pointed out in their App Retailer critiques and blog publish remarks that OKCupid’s announcement experienced come throughout as “condescending,” “rude,” and “patronizing.”
The corporation may perhaps have cherry-picked some of the extra cringeworthy usernames to poke pleasurable at, but numerous felt that usernames were being commonly an simple and fast way to get a truly feel for what someone was like, although even now protecting their privateness.
There is also a standard feeling that OKCupid is making an attempt to turn out to be too much like Tinder rather of maintaining the characteristics that made it unique. For case in point, the app has discontinued issues folks appreciated, this kind of as the ability to see readers, as it greater its aim on Tinder-esque characteristics like the prominence given to person photos.
“Match.com should just shutter OKCupid at this position — they by now very own Tinder, no need to construct a next Tinder,” scoffed tby77 in a different App Retailer critique. (Match is the guardian corporation to a number of relationship applications, including OKCupid, Tinder, PlentyofFish, and some others.)
To make matters worse, OKCupid locked some folks out of the app right up until they complied with the new plan, rather than supplying a grace interval.
Some others were being offended for the reason that they experienced just lately compensated almost $50 to OKC to have the ability to improve their username by way a premium up grade. (The only way to have this alternative at the time.) They are not acquiring a refund, even nevertheless the title improve function is now staying handed out freely.
While the critiques are brutal, OKC’s App Retailer ranking hasn’t seriously been impacted however by this improve (it’s #53 in Social Networking on iOS). That may perhaps be for the reason that Apple’s rankings only acquire into account app installs and velocity of those installs – it does not know how numerous folks are deleting the app.
There is at least a single caveat to OKC’s new plan – you never have to use your authorized title, the corporation notes at the bottom of its announcement. It states, you can use the title you’d like your date “to contact you” rather.
It afterwards attempted to even more explain this in a tweet, detailing that nicknames or even initials are permitted, and that total to start with names are not important.
But wait…Nicknames? Initials?
If OKCupid is not really demanding actual names, why eliminate the username plan at all?