Newmarket Holidays and river cruise operator A-Rosa have announced a new partnership, which will see Newmarket dedicate its entire 2019 river cruise programme to A-Rosa products.

Allowing the operator to offer a more premium level of river cruising to both agents and customers alike, a stand-alone 92-page brochure has been created.

In total, 64 departures on 16 itineraries are featured, including ten departures that target multi-generational customers and a selection of festive season cruises.

Newmarket has been successfully offering traditional river cruising on Europe’s waterways for over a decade and has recently become a member of the CLIA executive partner programme in advance of the initiative.

For 2019, the operator will replace its existing portfolio with all six of A-Rosa’s international ships, sailing on five popular European rivers, the Rhine, Danube, Rhône, Saône and Seine.

Newmarket will also continue to ensure agents have full flexibility in their travel choices; fight options from a range of main hubs and a number of key regional airports, plus Eurostar and cruise-only options are available. 

To assist agents, who will be able to book A-Rosa cruises online, an extensive programme of agent activity is planned both during the launch and going forward.

David Sharman, commercial director at Newmarket Holidays, commented: “With A-Rosa, Newmarket will be able to offer agents and their customers the next level in vessel class.

“This will enable us to appeal to a wider river cruise audience than has previously been possible, and the depth and scale of our offering will provide more choice than ever before.

“The A-Rosa difference is the appeal of the partnership – flexible, multi-choice, contemporary, casual, yet stylish premium river cruising reflected in the facilities and services delivered by the team.”



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